We all know how important an online presence is to business these days, but is it simply good enough to build a website and host it in the cheapest way possible? While keeping track of costs is obviously essential for any company to succeed, taking this too far can lead to some poor decisions being made, and the world of website hosting throws up some interesting examples of this.
Shared hosting is far and away the cheapest option available to anyone looking to put a website up for others to see. By using one server for numerous websites, hosting providers are able to offer some astonishing deals to get your business online. However, these shared hosting options do not come without an element of risk.
In order to rank the best websites for any given search term, search engines such as Google use anywhere up to 200 ranking factors to determine whether a site is worthy of inclusion or not. One such factor is site speed.
Site speed concentrates on how quickly each page on a given website loads whenever a link to it is clicked. Consistently slow load times can adversely affect how well a website ranks, which ultimately affects your profits.
Uptime is another issue that Google takes extremely seriously, and it’s a factor that can detrimentally affect how your site performs in organic search results too. If your site is consistently down whenever Googlebot crawls your pages, it doesn’t reflect well on the legitimacy of your business.
Low cost at a high price
While shared hosting options offer low cost, they can directly affect how well your business performs. This is mainly down to how they work. As there are multiple sites all hosted on one web server there is very little room for growth. Should you experience a spike in traffic you could end up with bandwidth issues that will slow your site or, even worse, take it down altogether.
Dedicated servers completely do away with these problems as you have the server all to yourself. This gives you far greater control and makes the likelihood of your site going offline for excess traffic almost zero. However, all of this good stuff comes at a price, and it is one that’s often far too high for the average small business to pay.
So, what’s the solution?
One way around this problem is to opt for a virtual private server (VPS). This is kind of like a hybrid of shared and dedicated hosting and it gives you much greater flexibility than shared hosting at a fraction of the cost of a dedicated package.
Host1Plus VPS host, for instance, allows you to have a section of a dedicated server that you share with other users. Because you get a designated amount of space on that server you are much less likely to encounter any of the issues mentioned above that can adversely affect how your site (and therefore your business) performs.
By taking this one simple step you are greatly increasing your chances of online success. Treat your hosting package as the foundation upon which to build your business and you won’t go far wrong. Treat it as something inconsequential and you could see everything fall down around you.