Smartphones have reinvented the way consumers seek business—and it’s changed the way businesses create value. Mobile marketing has changed the game, and big-time decision makers are catching on. Right now, mobile apps account for 89 percent of spent media time. A wide array of options exist for the mobile-centric marketer, and web access, SMS senders and email campaigns, alike, can partner the mobile app boom.
Businesses need to adopt mobile strategies to survive. As the technological world evolves, the consumer’s needs grow. Check out the biggest facts and statistics surrounding mobile marketing—and examine the business world’s biggest paradigm shift. The following reasons surround the “mobile mythos” while offering a holistic approach to ironclad business strategies.
Reason One: Millennials
The Millennial generation is growing, and its preference for smartphones is astounding. Studies have found Americans attribute at least three hours per day to mobile device usage. Additionally, 61 percent of Millennials prefer mobile platforms over desktop. Smartphones offer immediate accessibility, great growth potential and lifestyle-enhancing options.
Reason Two: Cross-Channel Accessibility
Modern consumers research, and they research a lot. 40 percent of buyers examine a minimum of three channels before settling on a purchase, engaging social media, web pages, e-commerce sites and even multimedia.
The modern world is information-centric, and smartphones have enhanced the consumer’s capacity for cross-channel accessibility. Now, consumers can access Facebook via an app. They can leave Facebook via a multimedia link. Cross-channel accessibility, when paired with a solid mobile marketing plan, opens the doors to retention, benefits and endless satisfaction.
Reason Three: SMS Marketing
SMS marketing contains a slew of marketing benefits. Bulk SMS senders, on-location offers and direct communication stem from powerful SMS strategies, and SMS strategies are anything but elusive. SMS marketing engages customers. It offers opt-in services in a business climate conducive to such guarantees.
Consumers are wary about brand choice—and for good reason. SMS marketing has reduced such barriers, however, creating healthy, secure environments for feedback and further services. Mobile marketing creates loyal followers, and it’s likely to rise in popularity in upcoming years.
Reason Four: Location-Based Marketing
Location-based marketing further supports the mobile revolution. The advent of smartphone GPS technology, wearable technology and even augmented reality research has reimagined the buyer’s path-to-purchase. Bluetooth 4.0, alongside other mobile options, create dynamic, customer-centric environments.
Location-based marketing benefits from push notifications, too. 70 percent of consumers consider push notifications, including location-based messages and order updates, to be incredibly valuable. Location-based marketing, in the near future, will supplement brick-and-mortar sales with many healthy resources.
Reason Five: Social Media
Facebook and Twitter are skyrocketing, and mobile marketers are taking advantage of the population surge. Just 10 years ago, there were 26 million mobile internet users. In 2015, the number jumped to 2,781 million. Social media, with the help of mobile access, has become the businessperson’s paradise.
Social media increases sales by increasing information. Customers, now, may harness powerful information tools alongside social benefits. Likes, shares, content hosting and off-platform utility are included, and each tool benefits the marketer with astounding opportunities.
Reason Six: Email Marketing
Email marketing is still a potent force, and it’ll likely continue as a positive business resource in upcoming years. 45 percent of email message opens occur on mobile platforms, and consumers have been trained to digest short-form messages. Marketers now have great cross-channel capabilities, expanding email campaigns to text-based campaigns.
Reason Seven: Personalized Value
Smartphones are personal, and consumers are benefiting from a wealth of personalized offers. Geo-specific offers are nice, but QR codes and persona-specific options increase retention and land sales. Relevant, personalized content enthuses buyers, and a majority of consumers have subscribed to mobile marketing campaigns for such a reason.
In many ways, personalized value transcends all modern marketing channels. The “always connected” consumer thrives upon custom-tailored offers, social media links and loyalty programs. In fact, many consumers make purchases on a benefit-to-benefit basis. A mobile marketing campaign isn’t simply a business resource. It’s a consumer tool. The buyer needs mobile marketing as much as you do, and they’re prompting innovative decisions.
If you haven’t yet, look into mobile marketing. You’ll be surprised by its expansive arsenal of professional tools.
Guest Post Author Biography
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.