Don’t let my 2.0 pun fool you, this is a seriously good book for anyone interested in how open source and collaborative models are now applying to so many different areas of business.

In one sense you might say that this is a bit of spin on a new flavour of collaborative outsourcing. However there is plenty of discussion on how the various models are being applied and where the innovation exists.

The essence - same of any outsourcing discussion - is in determining the key value you add in the value chain of your product and outsource everything else.

Check it out at