Once upon time Old Spice used to be the product that, well, old men wore. I remember it being cool when I was 10.
However the Old Spice guy viral marketing campaign changed all of that with one of the funniest viral marketing campaigns to date. A quick search on Youtube will yield the results of many many clips shot following comments from followers including the names of the commenters. The interactive nature drew large attention.
Now the Old Spice guy is heading to Australia to help sell a (we think) Windows product. Interesting cross marketing that reinforces both brands. For your enjoyment, I’ve also included below Grover from Sesame St doing a send up – terrific stuff from one of my favourite muppets.