Once upon time Old Spice used to be the product that, well, old men wore. I remember it being cool when I was 10.

However the Old Spice guy viral marketing campaign changed all of that with one of the funniest viral marketing campaigns to date. A quick search on Youtube will yield the results of many many clips shot following comments from followers including the names of the commenters. The interactive nature drew large attention.

Now the Old Spice guy is heading to Australia to help sell a (we think) Windows product. Interesting cross marketing that reinforces both brands. For your enjoyment, I’ve also included below Grover from Sesame St doing a send up – terrific stuff from one of my favourite muppets.

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3 Responses to “Old Spice Guy viral marketing in Australia”

  1. Garry :: The Wright Image Says:

    I fantastic example of a global distribution. An re-establishing a brand which i felt no one used? and now proven in not taking itself so seriously can massively increase sales on a digital medium i must confess who wouldnt want a little essence of old spice in their life for both male and female…..

  2. meunatum Says:

    “Interesting cross marketing that reinforces both brands. For your enjoyment, I’ve also included below Grover from Sesame St doing a send up – terrific stuff from one of my favourite muppets.”
    What I can not believe!

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