At #CeBIT2012 one of the more interesting presentations was delivered by Anke Kockler, Managing Director of Volkswagon Australia. The car industry is frequently seen as not particularly innovative given that the car has been in a similar format for well over 50 years, and other industries are considered more innovative – such as IT or biotech.
However there has been a great deal of innovation in safety and automated systems in the car industry, and VW have developed many of those innovations.
The presentation item of most interest in my view is the concept of the Module Transverse Toolkit. Effectively it is the chassis, motor and drivetrain for the Polo, Tiguan and Passat upon which the body is added.
What are the benefits:
- common car system means greater reliability
- lower costs through economies of scale
- reduced impact on the environment
- faster to manufacture