Twitter for business – 11 ways you can use it

There are many ways you can use Twitter for business advantage (as opposed to just interest). There is a right way and wrong way to do this – blatant self promotion isn’t entertaining or interesting for followers, so you need to add value with your tweets.¬†

  1. Research – to keep up to date with new information, views and ideas in your industry. Twitter users often share links to presentations they deliver
  2. Promote your knowledge – share IP and information you have created by posting links to your own presentations (an easy way to share the presentation is using Slideshare) and announce to followers
  3. To rapidly get news in your ¬†industry and stay up to date – most of the current events happening now, including Oracle’s acquisition of Sun, I heard first via Twitter
  4. To get access to thought leaders in your industry. For example, one of my favourite writers in the Web 2.0 space is Dion Hinchcliffe whom I follow on Twitter at twitter.com/dhinchcliffe. I can find out not only what he is writing about, but information he is coming across that he finds interesting.
  5. To build a personal profile in your industry as knowledgeable
  6. To keep up to date with what your colleagues are up to – without having to email them or ring them
  7. To win business. The way to do this is to find people who are tweeting about issues they have that you can help with. You then provide help. In many cases I have found these people then either want to promote you as someone that is helpful and adds value, or engage you to solve the next problem
  8. To promote posts on your blog
  9. To provide real time updates on crisis issues within a company
  10. To offer clearing stock deals (Dell did this very successfully)
  11. To get insight into potential staff

There are many more ways of using Twitter to add value to a business. So, what works for you? Please add your comments, I look forward to your input.

Using Twitter to deliver more power to a presentation

Edge of the Web 2008 logo

At Edge of the Web 2008 I discovered something that I hadn’t seen before – over a third of the audience was using Twitter as opposed to taking notes. And it was a good thing…

If you are giving a presentation, do you want 100% of people’s attention? You might think so, but perhaps not anymore. If you have 100% of people’s attention, you don’t get:
1. Twitter feedback
2. Wider audience outside of the presentation
3. Exposure beyond the slide deck
4. New connections
5. Access to audience insight

Here is another example of this at work, see colleague Eric Brown’s post on Jeffrey Veen’s experience….

Twitter is one of those tools that becomes indispensable… but only by using it. It is also one of those tools that doesn’t immediately appear to be really useful when you first look at it. Feedback from some of the people that I talk to clearly shows this.

Please share your experiences with Twitter that have proved valuable… and to ensure we have balance, any that have been not so valuable as well…..