Marketing is not just about a quick appeal to as many people as possible and hoping that a decent percentage respond to your message. It is about fostering loyalty and establishing relationships with the aim of turning customers into brand advocates. Building customer loyalty is important as it is easier to sell more to your […]
How Capsule CRM and Piesync makes me 30% more productive I have been using Capsule CRM for over 5 years now, and have set up Capsule CRM for several of my clients, and use it for Emergination and Prezentt. Like any system implementation – it is important to align people, process and technology when implementing […]
The human resources department plays a pivotal role in any organisation. Technological advancements now mean that the way HR departments’ function is changing. One reason for this is the use of HR software and this is transforming the way HR departments operate. Increased productivity Using HR software saves every member of the HR department a […]
Prezentt is a web app that helps presenters to get a 1000% better interaction with their audience during their presentations through a range of tools. You can improve the impact of your presentations by sharing your slides with your audience immediately, tracking questions and follow ups, saving time and getting much greater audience engagement. You […]
Here is the 2015 version of the incredibly popular short video’s by creator Eric Qualman that showcase the power of the digital revolution – in particular, mobile and social media – and even wearable tech. These videos are a great scene setter for digital and innovation workshops – always thought provoking!
The following video on Creating the Business Model was completed in conjunction with Business Foundations. In this video I describe how to use the questions posed in the Lean Canvas to help you flesh out your business model. If you would like to find out about how I can help your business with a lean workshop, […]
Lifx have created an amazing approach to the way the good old fashioned lightbulb works. And judging by the pledges on kickstarter (10 x oversubscribed), there is a lot of people that think they have a winner. The following video is a great example of great technology and great marketing wrapped up into a video… […]
Here is an interesting infographic from the guys at Open Site.
Whilst some might argue that I am showing my age, it doesn’t seem that long ago that board games – physical games – were common and great fun. The personal interaction was the part that made it interesting, with a win or loss inspiring elation or disappointment with a lot of fun along the way. […]
At #CeBIT2012 one of the more interesting presentations was delivered by Anke Kockler, Managing Director of Volkswagon Australia. The car industry is frequently seen as not particularly innovative given that the car has been in a similar format for well over 50 years, and other industries are considered more innovative – such as IT or […]