Presentation skills

Branding You – Part 1

I was chatting with Bill Wallace about marketing ideas, particularly given he has recently joined a new consulting business, and I wanted to understand what it was all about. More on that later, but one of the many key points that came out of the conversation was that it is really is necessary to pay attention to yourself as a brand. In other words, how would someone else articulate your value or understand your personal traits in a business and social context.

I read in Harvard Business Review an interesting article, and it suggested asking some colleagues for some frank feedback on things you do well. It suggested not asking about the things you don’t do well – primarily because human nature can easily tend towards the negative and focussing on improving those things you don’t do well. Chances are you will waste your time and you are much better spending the time working on being the best at the things you do well. If you are interested in this, see Now Discover Your Strengths by Marcus Buckingham – a very good read.

It is a good place to start, but expect that:
1. People whom you think would respond to that sort of request often don’t
2. You will be surprised – generally pleasantly so – about strengths you didn’t realise you had.

If you can concentrate on really working hard on those things you do well, you are bound for success.