Presentation skills

Branding You – Part 2

Having discovered your strengths, it is time to think about what your point of difference. In advertising parlance, this is the unique selling proposition – and the difficulty is trying to refine the many things you offer into a simple phrase of about 4 words.

A good place to start is thinking about your friends and colleagues, and the positive things they bring to your business and personal relationship. Once you start doing that, you can get a good sense of how you would like people to talk about you.

Let’s take an example: we had a really great bunch of project managers in our team at the Consulting Division of Ross Human Directions, but each brings a difference nuance and skill to this particularly difficult role. One absolutely prides himself on delivering projects on time and on budget. He has never delivered a project that wasn’t delivered on time and on budget. He also particularly delights in his ability to be able to project manage, team lead, undertake business analysis and cut code – basically every role in a team. We have another that is particularly good at really, really difficult projects – those with complex requirements, tricky stakeholders that can be a bit vague with their requirements. He is particularly good at nailing these requirements down and ensuring nothing is vague prior to build.

We had another that is great at delivering projects – but also particularly strong at mentoring staff. Another was particularly good at bringing parties together, being flexible and meeting all parties needs.

As you can see, all sorts of different skills sets, and what we work on is matching our clients and project managers for best result.

Have a think about the people around you in the same way and pretty soon – at least in a business context – you will have a great idea how you would like people to think of you.