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Cebit – Transaction 2.0 and Techramp

Techramp is an exciting one day session as part of the Transaction 2.0 day at Cebit. There is a great cast of first class presenters.  The speakers are people have been there and have got both the scars and rewards to prove it. I’ve been lucky enough to be invited to chair the Techramp sessions.So if you are a startup Web 2.0 business, whatever stage your idea is at now – whether just a concept – or building user base and customers – to making good profits and cashflow – the sessions are designed to address the most important issues you will be facing.

Entrepreneurial people often like to learn by doing and by asking questions of people that have been there. Techramp is absolutely focussed on the practical rather than theoretical and heavily case study driven. Plus there are panel sessions with loads of time to ask questions and draw on the knowledge and experience of these people that have been along the journey.

The first session is all about setting the scene – have you got what it takes to be an entrepreneur and how to go about build a winning web business. Is this a road I want to take, and what does that road look like anyway?

The next session discusses the challenges in creating and dealing with rocket growth cycle and marketing a business. It also elaborates on issues such as funding, product development phases and human resource management, as well as technical issues like development environments and project management. Attention will be given to marketing of a new, exciting service or product, and how to get through the “Nuts and Bolts” of every startup (office space, overheads, online billing, hosting and more) – a session every start-up needs as I found it was something that can consume lots of time and distract you from getting on with the main game.

After lunch TechRamp will get into the some of the technical stuff, with a panel discussion on designing the user experience. This session is so important – if you get usability and design wrong, forget it. Sign up and product ease of use are just critical for to keep sales moving forward and driving satisfied customers. Commercial software where once a deal is done, customers are stuck with it no matter how bad it is. Web 2.0 is much more opt in and opt off like mobile phone plans. Then we will get into the more nitty gritty technical issues, again get this wrong and you are done for.

Transaction 2.0 will be capped with the TechRamp 2008 competition. In addition to recognition, the winning startup will be awarded with an excellent and relevant stack of prizes, on behalf of the TechRamp supporters and sponsors.

This is going to be an exciting day, and I am looking forward to meeting the people involved. Thanks to Vishal Sharma who will be on the judging panel for the introduction to Gilad Greenbaum, Director (IT) Hanover Fairs… See you in Sydney.

2 thoughts on “Cebit – Transaction 2.0 and Techramp

  1. Hi Justin,
    I am trying to popup to CEBIT next week from Canberra. The TechRamp sessions sound rather interesting and I wish you the best as chair. If I get an opportunity I will try and catch a few sessions.
    Eric in Canberra

  2. Eric, one of the people that I’m really pleased is coming along is Nick from Blue Cove Ventures who is in Canberra. We’ve got a super line up, hope to catch up in Sydney…

    All the best…


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