Recently I took Google Adsense ads off my blog. Why?
- No one was clicking on them
- I wanted to use the space taken up by Google to promote my own content
To be fair, I haven’t spent hours and hours tweaking Google Adsense formats, and perhaps if I had I might have got a better result. However, the click through rates can be pretty low click on content networks for Google Adwords campaigns, and after several thousand impressions and few clicks I decided to make a change.
The other more nagging issue is the value that the ads add for the readers. Whilst lots of bloggers do use Adsense to make some really good money (see Darren Rouse’s blog at www.problogger.com for plenty of good tips), it takes a really concerted effort to build up lots of traffic.
If you have had any experience with Google Adsense, I’d love to hear it, please comment on this post….