There are many ways you can use Twitter for business advantage (as opposed to just interest). There is a right way and wrong way to do this – blatant self promotion isn’t entertaining or interesting for followers, so you need to add value with your tweets.
- Research – to keep up to date with new information, views and ideas in your industry. Twitter users often share links to presentations they deliver
- Promote your knowledge – share IP and information you have created by posting links to your own presentations (an easy way to share the presentation is using Slideshare) and announce to followers
- To rapidly get news in your industry and stay up to date – most of the current events happening now, including Oracle’s acquisition of Sun, I heard first via Twitter
- To get access to thought leaders in your industry. For example, one of my favourite writers in the Web 2.0 space is Dion Hinchcliffe whom I follow on Twitter at twitter.com/dhinchcliffe. I can find out not only what he is writing about, but information he is coming across that he finds interesting.
- To build a personal profile in your industry as knowledgeable
- To keep up to date with what your colleagues are up to – without having to email them or ring them
- To win business. The way to do this is to find people who are tweeting about issues they have that you can help with. You then provide help. In many cases I have found these people then either want to promote you as someone that is helpful and adds value, or engage you to solve the next problem
- To promote posts on your blog
- To provide real time updates on crisis issues within a company
- To offer clearing stock deals (Dell did this very successfully)
- To get insight into potential staff
There are many more ways of using Twitter to add value to a business. So, what works for you? Please add your comments, I look forward to your input.