At Edge of the Web 2008 I discovered something that I hadn’t seen before – over a third of the audience was using Twitter as opposed to taking notes. And it was a good thing… If you are giving a presentation, do you want 100% of people’s attention? You might think so, but perhaps not […]
A colleague of mine, Thomas Murrell at 8mmedia has just emailed me with his observations on Obama’s oratory skills. This post is not meant to be political, but Tom’s review of the way President Obama speaks provides a good insight into how great speakers do the job. Tom coaches people on how to present (amongst […]
George Negus, who actually isn’t all that fond of being referred to as an aging sex symbol, gave a presentation in Perth at the wonderful venue of the Royal Perth Yacht Club. He was discussing many things and was thoroughly entertaining, and at the conclusion of his speech answered some questions. I had my hand […]
Having discovered your strengths, it is time to think about what your point of difference. In advertising parlance, this is the unique selling proposition – and the difficulty is trying to refine the many things you offer into a simple phrase of about 4 words. A good place to start is thinking about your friends […]
I was chatting with Bill Wallace about marketing ideas, particularly given he has recently joined a new consulting business, and I wanted to understand what it was all about. More on that later, but one of the many key points that came out of the conversation was that it is really is necessary to pay […]
One of the things that I found interesting in the way we conducted presentations to clients was Bill’s uncanny nack of teasing out and confronting the hidden issues that someone that he had never met before would open up to him. It really was a case of drawing on a lot of experience. The essence […]
I once had an interesting experience in a meeting with Bill and a top tier consulting firm, in a very impressive office. We called in to see a mid-level manager and explained what we were doing in the consulting arena around ebusiness – strategy, web enabled application development, portals – enhancing the online user experience. […]