Having discovered your strengths, it is time to think about what your point of difference. In advertising parlance, this is the unique selling proposition – and the difficulty is trying to refine the many things you offer into a simple phrase of about 4 words. A good place to start is thinking about your friends […]
I was chatting with Bill Wallace about marketing ideas, particularly given he has recently joined a new consulting business, and I wanted to understand what it was all about. More on that later, but one of the many key points that came out of the conversation was that it is really is necessary to pay […]
One of the things that I found interesting in the way we conducted presentations to clients was Bill’s uncanny nack of teasing out and confronting the hidden issues that someone that he had never met before would open up to him. It really was a case of drawing on a lot of experience. The essence […]
I once had a meeting with a guy that was supposedly a leader in the whole ebusiness area. He opened the meeting by saying, “I don’t subscribe to that pay the vendor for work model…”. He didn’t particularly articulate how we should get remunerated for what we were doing, but we held our breath and […]
I once had an interesting experience in a meeting with Bill and a top tier consulting firm, in a very impressive office. We called in to see a mid-level manager and explained what we were doing in the consulting arena around ebusiness – strategy, web enabled application development, portals – enhancing the online user experience. […]
It is no surprise that in business the greatest pressure is – of course – on the boss. Whilst staff enjoy up to 14 days per year paid sick leave with 4 weeks annual leave, and cumulative long service leave, the poor business owner who has their house on the line often is unable to […]
Engender self education in your workforce…. Today’s workforce is different. There are so many different wants for people today that their expectations of their employer are higher than they have ever been in history. In absence of common purpose, the focus is on self, “where is my career going, I want more time for family […]
Shortly you will become unemployable. You’ll never be able to work for someone else again. Those words sent a chill through me. I was worried about the risk of failure, and rightly so. However I had a solid belief that what I was doing uas the right thing to do – it just felt right: […]
I attended a conference in November 1999 on ecommerce with a premonition that something was going to change my career as a result. The something was Bill Daring, and after a 5 minute chat, and a 10 minute demonstration my life changed direction. I was told that in 12 months I would never be able […]