The Rise and Fall of Bribal Marketing

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I really enjoyed my early career in direct marketing. One of the things I found interesting was determining which promotional ideas would work and which wouldn’t. The idea was to spend only what was necessary to effectively acquire a customer, and to make the communication as targetted as possible. We’d use promotional giveaways as relevent […]

The Plagerisation Generation

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“You didn’t make that up. I heard that / saw that / wore that 20 years ago….” One of the art directors I used to work with when I was in the advertising industry commented on retro styling. His observation was that new designers would explore new and different concepts for a goodly part of […]

The Two Most Important Tools in Change Management

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In a meeting today I was talking with a client who has a particularly dry sense of humour, and a great philosophical perspective on ensuring successful delivery of projects. We were talking about change management. His simple and insightful comment was this: “You have two tools you can use for change management – they are […]

3 reasons why smart people in organisations do stupid things

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Today I was trying to explain why organisations sometimes almost compell their managers to do stupid things – or certainly why it might appear that way to people further down the chain. 1. The glance analysis – the solution to someone else’s problem can often seem obvious. That can be due to the person not […]

English and Australian Cricket – parallels for business

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I don’t there is a great parallel for business other than when your confidence is up, and you are well prepared, you are unbeatable. Similarly if your confidence is down, you are unwinable. Anyway, Bill Daring calls from the UK. “Bill, so… I don’t follow the cricket, how are your boys doing?” – knowing full […]

So, who the hell is Jason Little?

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Bill Daring came back to Australia briefly in 2002 and very generously shouted me to a golf game held by the Rugby Business Club of Australia at the Vines Resort. At the game were various sporting celebrities on various holes with the idea that they would also take a shot, and if it was better […]

Who is David Beckham?

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When I first went to the UK in 2000 to meet the kmp.co.uk crew, Bill kindly took me for a bit of a tour around the North of England. We visited a “Manor Hoose” (the aristrocratic way of saying house). We went into Manchester and drove around Old Trafford. He said to me, “THIS is […]