How the Apple Macintosh was named…

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I could be wrong here but it seems like an amazing co-incidence to me. I am happy to stand corrected but have not been able to find anything that indicates how the name was created. In November 1965 an episode of Get Smart called “The Two Chiefs featured a Kaos agent who was a master […]

The Rise and Fall of Bribal Marketing

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I really enjoyed my early career in direct marketing. One of the things I found interesting was determining which promotional ideas would work and which wouldn’t. The idea was to spend only what was necessary to effectively acquire a customer, and to make the communication as targetted as possible. We’d use promotional giveaways as relevent […]

So, who the hell is Jason Little?

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Bill Daring came back to Australia briefly in 2002 and very generously shouted me to a golf game held by the Rugby Business Club of Australia at the Vines Resort. At the game were various sporting celebrities on various holes with the idea that they would also take a shot, and if it was better […]

Presentation skills

Branding You – Part 2

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Having discovered your strengths, it is time to think about what your point of difference. In advertising parlance, this is the unique selling proposition – and the difficulty is trying to refine the many things you offer into a simple phrase of about 4 words. A good place to start is thinking about your friends […]

Presentation skills

Branding You – Part 1

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I was chatting with Bill Wallace about marketing ideas, particularly given he has recently joined a new consulting business, and I wanted to understand what it was all about. More on that later, but one of the many key points that came out of the conversation was that it is really is necessary to pay […]