How the Apple Macintosh was named…

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I could be wrong here but it seems like an amazing co-incidence to me. I am happy to stand corrected but have not been able to find anything that indicates how the name was created. In November 1965 an episode of Get Smart called “The Two Chiefs featured a Kaos agent who was a master […]

The Rise and Fall of Bribal Marketing

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I really enjoyed my early career in direct marketing. One of the things I found interesting was determining which promotional ideas would work and which wouldn’t. The idea was to spend only what was necessary to effectively acquire a customer, and to make the communication as targetted as possible. We’d use promotional giveaways as relevent […]