Podcast with Tom Murrell

Posted on

I was recently interviewed by Tom Murrell in delightful Subiaco on the topic of marketing strategies that will work in tough times online. In this podcase we talked about new trends in social marketing, blogging for business and other ways of keeping in touch with your audience. We also discussed new disruptive technologies such as […]

Preparing a Blogging Strategy for Business

Posted on

Recently I have been turning my attention to blogging strategy for business. And there are some interesting things to observe out of the process that are a tweak on good old fashioned communications planning. If multiple blogs are a part of the strategy, you must decide on who the audience is for each one. Decide […]

smell of good business

Google Adsense wasn’t making sense

Posted on

Recently I took Google Adsense ads off my blog. Why? Two reasons No one was clicking on them I wanted to use the space taken up by Google to promote my own content To be fair, I haven’t spent hours and hours tweaking Google Adsense formats, and perhaps if I had I might have got […]

smell of good business

Mofuse traffic greater than direct to a blog?

Posted on

In the same way that the television screen has been overtaken by the computer screen, I am beginning to wonder if Mofuse (the mobile version of my site) might overtake direct traffic. Just checking my stats for yesterday – quiet day on the blog, 26 page views according to Google. Feedburner has 33 people subscribed […]

The Rise and Fall of Bribal Marketing

Posted on

I really enjoyed my early career in direct marketing. One of the things I found interesting was determining which promotional ideas would work and which wouldn’t. The idea was to spend only what was necessary to effectively acquire a customer, and to make the communication as targetted as possible. We’d use promotional giveaways as relevent […]