I was recently interviewed by Tom Murrell in delightful Subiaco on the topic of marketing strategies that will work in tough times online. In this podcase we talked about new trends in social marketing, blogging for business and other ways of keeping in touch with your audience. We also discussed new disruptive technologies such as […]
Check out What we can learn from the WA gas crisis From that post: On June 3 a massive gas explosion happened sparking a gas crisis in the state at Varanus – a small island off the North West coast of Western Australia. About 30% of WA’s energy supply was dependent on the pipeline from Varanus […]
I really enjoyed my early career in direct marketing. One of the things I found interesting was determining which promotional ideas would work and which wouldn’t. The idea was to spend only what was necessary to effectively acquire a customer, and to make the communication as targetted as possible. We’d use promotional giveaways as relevent […]