Podcast with Tom Murrell

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I was recently interviewed by Tom Murrell in delightful Subiaco on the topic of marketing strategies that will work in tough times online. In this podcase we talked about new trends in social marketing, blogging for business and other ways of keeping in touch with your audience. We also discussed new disruptive technologies such as […]

The Rise and Fall of Bribal Marketing

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I really enjoyed my early career in direct marketing. One of the things I found interesting was determining which promotional ideas would work and which wouldn’t. The idea was to spend only what was necessary to effectively acquire a customer, and to make the communication as targetted as possible. We’d use promotional giveaways as relevent […]