Creating A Vision of the Future – A Day Made of Glass
Posted onAn excellent example of how a vision of product possibilities can show leadership in so many ways….
Tag: Marketing
Old Spice Guy viral marketing in Australia
Posted onOnce upon time Old Spice used to be the product that, well, old men wore. I remember it being cool when I was 10. However the Old Spice guy viral marketing campaign changed all of that with one of the funniest viral marketing campaigns to date. A quick search on Youtube will yield the results […]
Podcast with Tom Murrell
Posted onI was recently interviewed by Tom Murrell in delightful Subiaco on the topic of marketing strategies that will work in tough times online. In this podcase we talked about new trends in social marketing, blogging for business and other ways of keeping in touch with your audience. We also discussed new disruptive technologies such as […]
Preparing a Blogging Strategy for Business
Posted onRecently I have been turning my attention to blogging strategy for business. And there are some interesting things to observe out of the process that are a tweak on good old fashioned communications planning. If multiple blogs are a part of the strategy, you must decide on who the audience is for each one. Decide […]
Google Adsense wasn’t making sense
Posted onRecently I took Google Adsense ads off my blog. Why? Two reasons No one was clicking on them I wanted to use the space taken up by Google to promote my own content To be fair, I haven’t spent hours and hours tweaking Google Adsense formats, and perhaps if I had I might have got […]
Mofuse traffic greater than direct to a blog?
Posted onIn the same way that the television screen has been overtaken by the computer screen, I am beginning to wonder if Mofuse (the mobile version of my site) might overtake direct traffic. Just checking my stats for yesterday – quiet day on the blog, 26 page views according to Google. Feedburner has 33 people subscribed […]
Digital reputation management – the rise and rise of PR 2.0
Posted onCheck out What we can learn from the WA gas crisis From that post: On June 3 a massive gas explosion happened sparking a gas crisis in the state at Varanus – a small island off the North West coast of Western Australia. About 30% of WA’s energy supply was dependent on the pipeline from Varanus […]
WordPress as a content management system (CMS)
Posted onWhilst at CeBIT there was plenty of discussion about content management systems and in a session I sat in there was a discussion about the difficulty of getting them to work appropriately. Indeed I spoke with someone prior to the session who was about to implement their 3rd tilt at content management in 4 years…. […]
The Rise and Fall of Bribal Marketing
Posted onI really enjoyed my early career in direct marketing. One of the things I found interesting was determining which promotional ideas would work and which wouldn’t. The idea was to spend only what was necessary to effectively acquire a customer, and to make the communication as targetted as possible. We’d use promotional giveaways as relevent […]